About Us

OUR STORY

Our vision is to create an inclusive space where everyone, regardless of background or beliefs, can find garments that not only cover the body but also resonate with their values and allows them to express their identity.

We understand that modesty is not about hiding, but about highlighting the inner radiance and strength of every woman. Women can be covered, beautiful and feel confident no matter what they choose to wear.

By collaborate with the production hubs in a local community in our hometown Al Hoceima, Morocco, we create sustainable employment opportunities. Through skill development and fair wages, we empower locals fostering economic independence.

KHAYRA is not just a label; it's a movement, a celebration of modesty and the strength that comes from empowering communities.

Join us on this journey, one stitch at a time.

OUR ROOTS

KHAYRA is born in a village of Al Hoceima, situated in the north of Morocco. There is no large, professional production facility behind KHAYRA. We believe that fashion can be a force for positive change. Therefore KHAYRA collaborates with a foundation that is about women empowerment and offers training programs for women to develop their (sew) skills. With the profession of seamstress, the women can earn their own living and support their community.

Our customers are everything

Your support, honest feedback, and love is what keeps us going to do better, create better, and service you in the best way we possibly can, every single day. So please, reach out to us. Tell us what's on your mind, what you love, what you don't, and let us know how we can serve you better.